Articles
Playbooks, not blog posts.
Everything we write about, we build. No filler, no recycled listicles — the same honest advice we’d give you on a call, written down.
Klaviyo flows vs campaigns: where the money actually is
Choosing between Klaviyo flows and campaigns can make or break your email marketing. Here’s a down-to-earth look at always-on automation vs one-off sends — and what to build first.
Read it →How much revenue should email drive for a DTC brand? Honest benchmarks
Email marketing is a powerful tool for DTC brands, but knowing realistic revenue expectations isn’t obvious. Here’s a straightforward look at what’s normal—and how to measure it right in Klaviyo.
Read it →How to get more product reviews and UGC without bribing customers
Getting honest product reviews and user-generated content doesn’t require discounts or bribes. Here’s how to ask at the right moment and make the most of what your customers share.
Read it →Email deliverability for Shopify brands: DKIM, SPF and DMARC in plain English
Your beautiful email won’t make a penny in spam. Here’s how DKIM, SPF and DMARC keep your Shopify brand’s emails landing where they belong—in inboxes.
Read it →The post-purchase window: why the 30 days after an order decide your second sale
Most brands chase the first sale and ignore what happens next. The month after someone buys is when you either build a customer or watch them disappear.
Read it →How to recover abandoned carts on Shopify (without begging)
About seven in ten Shopify carts get abandoned. Here is the honest, no-fluff playbook for getting that money back — what to fix at checkout, what to send, when to send it, and when a discount actually helps.
Read it →Why your Shopify abandoned cart emails get ignored (and what to send instead)
Most abandoned cart emails look like grey Shopify templates because they are. Here's why customers ignore them, and what a recovery email that actually converts looks like.
Read it →Prefer answers about your store?
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